Our story
Meet Charlie, the boss of this shop
A rehomed cockapoo with a teddy-bear face, a 6am alarm clock built in, and very strong opinions about what's worth having.
How it started
We rehomed Charlie. Then he put himself in charge.
When Charlie came home with us, it didn't take long to learn he has opinions. Some harnesses he loved. Some beds he walked straight past. And one very expensive sandal didn't survive the week.
He's up for everything: muddy walks, fun runs, road trips wrapped in a blanket, and long naps on the sofa. So we made him the boss.
The Charlie standard
If Charlie wouldn't choose it, we don't sell it.
Everything in the shop has to be comfy, tough enough for real life, easy to live with, and worth the money. That's the whole idea.
@chosenbycharlie
Follow Charlie's adventures